Pressroom
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Pear Bureau Northwest Promotes Creative Marketing Manager
PORTLAND, Ore. – August 26, 2020 – Pear Bureau Northwest (PBNW) is pleased to announce that Neil Ferguson has been promoted to Creative Marketing Manager. Ferguson started at PBNW in 2017 as the organization’s Communications Specialist and has been continually taking on new responsibilities in social media, digital advertising, media communications and website development, driving innovative new promotional tactics and spearheading a range of creative content. Prior to joining the produce industry, Ferguson worked as a marketer, social media manager and journalist. “As a newcomer to the produce industry when I started at PBNW, the last three years have been…Read more ›
NORTHWEST FRESH PEAR CROP ESTIMATE FOR 2020 HARVEST SEASON ANNOUNCED
PORTLAND, Ore. – August 20, 2020 – After careful evaluation, the pear industry is releasing the first official estimate of the 2020-21 fresh pear crop for Washington and Oregon. Pear growers and producers from Washington’s Wenatchee and Yakima and Oregon’s Mid-Columbia and Medford districts have estimated this year’s fresh pear harvest at 16.6 million standard box equivalents, or approximately 366,000 tons of fresh pears. The estimate is coming in slightly above last season’s harvest. “Growers throughout Washington and Oregon are reporting beautiful fruit and good sizing,” stated Kevin Moffitt, president and CEO of Pear Bureau Northwest (PBNW). “We are expecting…Read more ›
USA Pears Promotes Plant-based Meat Recipes Amid Shortages
Multi-faceted initiative includes influencers, website content, social media ads and more PORTLAND, Ore. – June 16, 2020 – Pear Bureau Northwest (PBNW) consistently develops fresh and innovative promotional strategies for USA Pears in a rapidly changing retail and consumer landscape. In direct response to meat shortages and higher prices throughout North America, the organization has launched a new initiative pairing fresh pears with plant-based meat and plant-based proteins, inserting pears into the increasing amount of consumer interest in and consumption of these foods. “Recognizing the interest in plant-based meat amid the scarcity and higher prices in the meat department, we…Read more ›
Pear Bureau Northwest Responds to Shifting Retail Environment with Pear Storage and Ripening Tips
New video offers storage tips and reminds consumers that pears can be a long-lasting produce item. PORTLAND, Ore. – April 29, 2020 – Northwest pears are still in season and available, and in response to the shifting retail landscape, Pear Bureau Northwest (PBNW) has been working to stay innovative with a number of communication tools. These include directing consumers to our 400+ shoppable recipes through organic and paid social media, focusing content on recipes that are easy to make at home, promoting pears for online shoppers, and helping consumers who are looking for longer lasting produce items. PBNW has shared…Read more ›
USA PEARS CREATES A MOVEMENT AROUND HEALTHY HABITS WITH LARGEST #WHATSINYOURFRUITBOWL CAMPAIGN, TO DATE
Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. – February 20, 2020 – To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31, and this year is set to be the largest, most multi-faceted initiative yet. According to research, habits are more likely to be formed when there is a consistent cue. The simple and ubiquitous presence of a fruit bowl…Read more ›
PEAR BUREAU NORTHWEST REACHES NEW CONSUMERS WITH EXTREME SNACKING VIDEO
Pears tap into hot and spicy snack trend. Video is available for viewing here. PORTLAND, Ore. – January 7, 2020 – With the fourth annual ongoing efforts to present pears in new and exciting ways and reach new audiences, the organization has embraced the current popularity of hot and spicy snack foods by creating a short, humorous video highlighting pears and hot, spicy and savory chips. The video is aimed at generating pear interest among young adults and teenagers, as well as people of all ages who enjoy snacks such as Hot Cheetos and spicy Doritos. “Hot and spicy snack…Read more ›
WORLD PEAR DAY SET FOR DECEMBER 8, 2019
Worldwide pear sampling event returns for 4th year Access approved images, logos and retailer tools HERE PORTLAND, Ore. – November 13, 2019 – Pear Bureau Northwest (PBNW) will once again celebrate World Pear Day for the fourth year in a row. The event marks the start of National Pear Month, proclaimed as December each year by U.S. Department of Agriculture. Taking place on December 8th, World Pear Day will celebrate peak pear season with festivities around the world where consumers will get to enjoy fresh pear samples from the Northwest at a variety of venues. The international event will be chronicled extensively…Read more ›
Pear Bureau Northwest Names Harris Teeter 2019 Retailer of the Year
Harris Teeter recognized for creative pear category tactics resulting in sales boost PORTLAND, Ore. – October 18, 2019 – Pear Bureau Northwest (PBNW) is excited to present the award for 2019 Pear Retailer of the Year to Harris Teeter. Presented on the show floor of the 2019 PMA Fresh Summit, the award is based upon tactics devoted to pear category improvements in merchandising performance and sales increases throughout the year. “Over the course of the past season, Harris Teeter put forth commendable efforts to build their pear category,” stated PBNW President and CEO Kevin Moffitt. “On behalf of more than…Read more ›
USA Pears to launch #PearPizza takeover campaign at FEAST Portland
Step aside pineapple, there’s a new fruit pizza topping in town PORTLAND, Ore. – September 4, 2019 – As part of the kick-off for the 2019-20 Northwest pear season, USA Pears will launch a campaign centered around pear pizza. The beginning of 2019 was marked by the great pineapple pizza controversy, but we are proudly declaring that there is nothing wrong with using fruit as a pizza topping. That being said, now it is time for pineapples to step aside for pears to triumph as the ultimate fruit to use as a pizza topping. The quest for world pizza domination…Read more ›
Pear Bureau Northwest Receives Trade Mitigation Relief Funding
PBNW awarded over $1.5 million in additional ATP funding PORTLAND, Ore. – August 13, 2019 – Pear Bureau Northwest (PBNW) has been awarded $1,540,830 in the second round of the Agricultural Trade Program (ATP) funding – part of the U.S. government’s larger trade mitigation relief package. Between the two allocations, the organization has received a total of $2.1 million in funding to be used for promotional activities to offset the impacts that the Northwest pear industry has faced due to recent retaliatory tariffs in China. With the funding, PBNW will be targeting top export markets for the next two seasons.…Read more ›
Pear Bureau Northwest Releases How-To Videos for School Foodservice
New videos offer simple pear handling tips for school foodservice professionals. Videos are available for viewing here. PORTLAND, Ore. – July 30, 2019 – With the 2019-20 pear season season just around the corner, Pear Bureau Northwest (PBNW) is ramping up its outreach to foodservice professionals. One of the newest initiatives is a series of tutorial videos aimed at providing pear ripening, serving, and nutritional tips to professionals in schools. The videos are part of PBNW’s continued efforts to create new and exciting pear content, extending into the foodservice area. Across four short videos, viewers are able to learn about…Read more ›
Pear Bureau Northwest Launches Shoppable Recipe Technology on Website
PBNW partners with Whisk to make 400+ pear recipes available for online shopping PORTLAND, Ore. – July 18, 2019 – As part of several innovative tactics being implemented for the 2019-20 Northwest pear season, Pear Bureau Northwest has officially launched technology on its consumer website to make its pear recipes shoppable to consumers. The tool allows visitors to the USAPears.org website to purchase ingredients from the online retailer of their choice directly from the recipe page, making for a seamless and efficient pear-purchasing experience. To implement this unique technology, Pear Bureau Northwest has teamed up with Whisk, a platform that…Read more ›
PEAR INDUSTRY ELECTS NEW OFFICERS FOR 2019-20 SEASON
PORTLAND, Ore. – June 13, 2019 – On Thursday, May 30th, the pear industry elected new officers during their annual meeting in Portland, OR. With the full confidence of the marketing organization, the newly elected officers to the Pear Bureau Northwest (PBNW) will lead the board, and the newly elected officers to the Fresh Pear Committee (FPC) will lead the committee in accordance with Marketing Order 927: Pears Grown in Oregon and Washington. In the position of Chair will be Mike Taylor of Wenatchee, WA, with Scott Martinez of Medford, OR elected as 1st Vice Chair. In 2nd and 3rd…Read more ›
USA PEARS TO ATTEND SOUTH BY SOUTHWEST (SXSW) 2019
Organization will spotlight pear nutrition at SXSW Wellness Expo March 9-10 PORTLAND, Ore. – February 27, 2019 – This year, USA Pears is excited to be a part of the SXSW Conference and Festival in Austin, Texas. 2019 marks the first time the organization has had a presence at the event, which attracts half a million people to Austin every March to learn, network, and experience culture. USA Pears will have a booth at the Wellness Expo, which takes place March 9-10 at the Palmer Events Center. The event will be attended by thousands of people from the health and…Read more ›
PEAR BUREAU NORTHWEST CELEBRATES NATIONAL NUTRITION MONTHS
Health-focused promotions planned for winter and spring PORTLAND, Ore. – January 30, 2019 – During the month of February and throughout the springtime, Pear Bureau Northwest (PBNW) is focusing promotional efforts on the importance of maintaining a nutritious diet and healthy lifestyle. The efforts will take a multi-channel approach through retailer demos and displays, targeted digital ad campaigns, and editorial and social media with a synchronized message highlighting the flavor, versatility and nutritional benefits of pears. The promotions will be customizable for retailers in the U.S. and Canada. February is American Heart Month and March is National Nutrition Month, and PBNW…Read more ›
HEART-HEALTHY CERTIFICATION EXPANDED FOR ALL USA PEARS VARIETIES
American Heart Association® confirms all 10 varieties of USA Pears Heart-Check Certified PORTLAND, Ore. – December 13, 2018 – Following a successful introduction of the Red Anjou, Bosc and Bartlett pears over the last few years, Pear Bureau Northwest is announcing the expansion of American Heart Association’s Heart-Healthy branding to all of the 10 varieties of pears from the Northwest. “We have received positive feedback from retailers and nutritionists throughout the industry since launching the Heart-Healthy certification of Anjou, Barlett and Bosc pears, and we are pleased to expand the program to all of the varieties available under the USA…Read more ›
PEAR BUREAU NORTHWEST HIRES EVENT COORDINATOR
Angela Daniels joins Pear Bureau Northwest staff PORTLAND, Ore. (November 6, 2018) – Pear Bureau Northwest (PBNW) is pleased to announce Angela Daniels has joined the company as Event Coordinator. Daniels brings diverse experience in events, communications, and marketing to the PBNW team. Most recently, Angela spent four years working with Rit Dye to refresh their brand image. She was responsible for social media, creative development, and project management. “I am looking forward to sharing my passion for connecting consumers to products they love and I can’t think of a better product than fresh, nutritious pears. I love the beauty…Read more ›
PEAR BUREAU NORTHWEST NAMES JEWEL-OSCO 2018 PEAR RETAILER OF THE YEAR
Jewel-Osco recognized for pear category strategies resulting in sales increase PORTLAND, Ore. (October 20, 2018) – Pear Bureau Northwest is excited to present the award for 2018 Pear Retailer of the Year to Jewel-Osco. The award, which was presented on the show floor of the 2018 PMA Fresh Summit, is based upon strong efforts devoted to pear category improvements in merchandising performance and sales increase throughout the year. “We are pleased to recognize the great work Jewel-Osco did building their pear category this past season,” stated Kevin Moffitt, Pear Bureau Northwest CEO. “On behalf of nearly 900 pear growing families…Read more ›
Pear Bureau Northwest and the National Mango Board Coordinate Conditioning Effort
PORTLAND, Ore. (October 16, 2018) – Through research commissioned by Pear Bureau Northwest, it is known that the consumers buying 74 percent of USA Pears are 25 to 45 years old, with the majority under 34. According to a 2014 Usage and Attitude Study conducted by Fusion Marketing, the majority of consumers want to eat pears within 1 to 3 days of bringing them home. One cornerstone of the organization’s efforts to satisfy the consumer desire for tasty fruit soon after purchase is through a conditioned pear program that can get consistent, riper fruit on the shelves of retailers. Throughout the 2018-19 season, Pear Bureau…Read more ›
USA Pears Announces "Hand-Picked" Videos
Unique story of the pear industry told through new video series. PORTLAND, Ore. (October 2, 2018) – The 2018 harvest of Northwest grown pears, hand-picked and hand-packed with care by Pacific Northwest growers, is estimated to yield more than 20 million standard boxes (average 44 lbs per box) of pears from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts. This year’s crop is also abundant in clean, beautiful fruit, which is due in large part to the hard work of the pear growers and their staff. As part of Pear Bureau Northwest’s continued efforts to create new…Read more ›
USA Pears Announces Official Start of Northwest Pear Season with Actress Amy Smart as Celebrity Spokesperson
Stay tuned for Pear-fect Tips and Recipes all season long with Amy Smart. Videos are available for download here PORTLAND, Ore. (September 6, 2018) – The 2018 harvest of Northwest grown pears, hand-picked and hand-packed with care by Pacific Northwest growers, is now available in grocery stores. Starting in early August with the picking of Bartlett and Starkrimson pears, the harvest season will last through late September with remaining varieties including Anjou, Bosc and Comice. This year’s harvest is estimated to yield 20.2 million standard boxes (average 44 lbs per box) of pears from Washington’s Wenatchee and Yakima districts and Oregon’s…Read more ›
INDUSTRY EXPECTING LARGE CROP FOR NORTHWEST PEARS FOR 2018-19 SEASON BASED ON LATEST ESTIMATE
View and download the full crop estimate PORTLAND, Ore. (August 13, 2018) – On August 1, Northwest pear growers released their latest crop estimate for the 2018-19 season. Based on data reported from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts, this year will be the fourth largest crop in history. While the initial season estimate came in at 18.9 million standard box (average 44 lbs per box) equivalents, or approximately 415,000 tons of fresh pears, the current estimate is around 20.2 million standard box equivalents, or 444,400 tons. “After last year’s very small crop, our growers are…Read more ›
NORTHWEST FRESH PEAR CROP ESTIMATE FOR 2018-19 SEASON ANNOUNCED
PORTLAND, Ore. (June 12, 2018) – As part of the annual Pear Bureau Northwest (PBNW) meeting held in Portland, OR on May 31, industry members compiled the first official estimate of the 2018-19 fresh pear crop for Washington and Oregon. Pear growers and producers from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts estimated this year’s fresh pear harvest at 18.9 million standard box equivalents, or approximately 415,000 tons of fresh pears. The estimate will mark an 18% increase from the 2017 harvest – an unusually small crop – and will be equal to the five-year average.…Read more ›
PEAR BUREAU NORTHWEST HIRES REGIONAL MARKETING MANAGER
PORTLAND, Ore. (June 5, 2018) – Pear Bureau Northwest is pleased to announce that Bryan Roberts has joined the organization as Regional Marketing Manager. Roberts will be taking over the Midwest region and replacing Ed Chambers, who will be retiring from the Pear Bureau after 34 years. Roberts brings a wide range of experience having spent the past 22 years with Save-A-Lot, working a variety of positions within the produce department. In that time, Roberts has held positions such as Fruit Category Manager, Sourcing Manager and buyer for the produce category. He has spent the last two and a half years as…Read more ›
USA Pears Instagram Contest Asks 'How Do You Anjou?'
PORTLAND, Ore. – May 10, 2018 – During the month of May, USA Pears is engaging consumers with the How Do You Anjou? Instagram contest. The contest is a way to raise awareness and excitement about the availability of Anjou pears during the spring and early summer. The promotion will emphasize the versatility of the Anjou pear, whether it is being enjoyed in the kitchen or on the go. With one medium-sized pear providing 6 grams of fiber (24% of daily recommended value), as well as being a good source of vitamin C, pears make for a delicious and nutritious heart-healthy snack.…Read more ›
Annual Pear Meetings Take Place In Portland May 30-31, 2018
Annual Pear Meetings Pear Bureau Northwest May 30 and 31, 2018 Embassy Suites Downtown Portland 319 Southwest Pine Street, Portland, OR 97204 Call the Pear Bureau to register and receive additional information: 503-652-9720 WEDNESDAY, MAY 30, 2018 12:00 p.m. Processed Pear Committee Meeting Colonel Lindberg 2:30 p.m. Pear Bureau Export Meeting Colonel Lindberg 4:45 p.m. USA Pear Trade Fair (ends at 6:30 p.m.) Queen Marie THURSDAY, May 31, 2018 9:00 a.m. Pear Bureau Northwest Board of Directors Queen Marie 11:00 a.m. State of the Pear Category Discussion …Read more ›
Pear Bureau Northwest to Celebrate National Nutrition Months
Health-focused promotions planned for February and March PORTLAND, Ore. – February 8, 2018 Throughout the months of February and March, Pear Bureau Northwest (PBNW) will be focusing promotional efforts on the importance of maintaining a nutritious diet and healthy lifestyle.The efforts will take a multi-channel approach through retailer demos and displays, targeted digital ad campaigns, and editorial and social media with a synchronized message highlighting the flavor, versatility and nutritional benefits of pears. The promotions will be customizable for retailers in the U.S. and Canada. February is American Heart Month and March is National Nutrition Month, and to celebrate, PBNW will have…Read more ›
AMERICAN HEART MONTH SOCIAL MEDIA CONTEST ASKS #WHATSINYOURFRUITBOWL
Contest to celebrate heart-healthy eating, starting with the fruit bowl PORTLAND, Ore. – January 26, 2018 – Throughout February, USA Pears is celebrating American Heart Month with a variety of engaging promotions to show consumers that pears are a heart-healthy choice. The promotions will place an emphasis on the many nutritional benefits to be gained from making pears a regular part of the diet. With one medium-sized pear providing 6 grams of fiber (24% of daily recommended value), as well as being a good source of vitamin C, pears make for a delicious and nutritious heart-healthy snack. Additionally, Anjou, Bartlett…Read more ›
Pear Bureau Northwest Names Sprouts 2017 Pear Retailer of the Year
Portland, Ore. (October 23, 2017) – Pear Bureau Northwest is excited to present the award for 2017 Pear Retailer of the Year to Sprouts Farmers Markets Produce Warehouse. The award, which was presented on the show floor of the 2017 PMA Fresh Summit in New Orleans on October 21st, is based upon an exemplary record of pear category improvements in merchandising performance and sales increase. 2017 marks the second consecutive year Sprouts has received the honor of Pear Retailer of the Year. “Sprouts has again done an outstanding job of building their pear category,” stated Kevin Moffitt, Pear Bureau Northwest CEO. “On behalf of nearly…Read more ›
Breaking Down Fiber: A National Survey of Registered Dietitian Nutritionists Gives Insight into The Nation’s Understanding of Fiber
PORTLAND, Ore. – October 17, 2017 – Fiber is considered an under-consumed nutrient and nutrient of public health concern according to the current Dietary Guidelines for Americans1. While the nation’s need for increased fiber intake is well established, education is needed in order for people to better understand fiber and fiber needs. For an inside look into how registered dietitian nutritionists and the patients, clients and communities they counsel view fiber, Pear Bureau Northwest surveyed over one thousand dietitians from across the nation to tap into a cross-section of their experiences2. In sharing their experiences as they relate to fiber, dietitians…Read more ›
PEAR BUREAU NORTHWEST HIRES COMMUNICATIONS SPECIALIST
PORTLAND, Ore. – October 10, 2017 – Pear Bureau Northwest is pleased to announce that Neil Ferguson has joined the company as Communications Specialist. Ferguson brings a wide range of experience in communications, social media management, content strategy and journalism to the Pear Bureau Northwest team. Most recently, he handled an array of editorial and marketing responsibilities as Media Content Developer for Coroflot, a respected site aimed at connecting creatives with professional opportunities. Over the past eight years he has also established a reputation as a creative and reliable freelance journalist and editor, among other creative endeavors. His unique cross-section of professional experience…Read more ›
Oregon and Washington Pear Growers Vote to Continue Marketing Order
PORTLAND, Ore. – April 20, 2017 The U.S. Department of Agriculture announced the results of an Oregon and Washington pear producer referendum to continue Federal Marketing Order 927, showing that 97% of fresh pear growers favored a continuation of the marketing order. Commenting on the results of the referendum vote, Kevin Moffitt, manager of the Fresh Pear Committee of Marketing Order 927 and president and CEO of Pear Bureau Northwest said, “We are pleased to gain the continued support and confidence of our grower members. The industry has been working together for over 85 years to increase the consumption of…Read more ›
PARTNERSHIPS KEY IN NATIONAL PEAR MONTH CELEBRATION
PORTLAND, Ore. – December 6, 2016 – Each year in December, the U.S. Department of Agriculture proclaims National Pear Month, a chance to celebrate the bounty of the Northwest. This month marks the time when all ten varieties of pears grown in the USA are at their peak freshness and availability, making pears an irresistible choice for holiday treats, as well as general munching. This year, USA Pears has partnered with other delicious foods to celebrate the many uses for pears and grow our network of pear enthusiasts. “Most consumers prefer to eat their pears fresh and whole, which is…Read more ›
USA Pears Partners with Alternative Proteins for “Spooky” October Themed Promotion
FOR IMMEDIATE RELEASE Trendy new protein sources may give some consumers the willies, but others find them a sustainable alternative Download Cricket Flours and USA pears recipe images Portland, Ore., October 25, 2016 – USA Pears partners with Cricket Flours to create innovative and cutting edge Halloween themed promotions, recipes and social media tie-ins. “Alternative, healthy and sustainable protein sources are generating considerable consumer interest,” says Kevin Moffitt, President & CEO of Pear Bureau Northwest. “With so much access to new food information, consumers are changing the way they eat and trying new foods.” We thought it was a great…Read more ›
Heart-Check Certification Expanded
Bartlett and Bosc pears certified Heart-Healthy by the American Heart Association® Portland, Oregon– October 5, 2016 – After a successful introduction of the Heart-Check certification for Green and Red Anjou pears last season, USA Pears expands American Heart Association’s heart-healthy branding to Bartlett and Bosc pears from the Northwest. The top three pear varieties produced by Northwest growers remain the same as in previous years: Green Anjou pears are anticipated to make up 50% of the total 2016 crop, and Bartlett and Bosc pears are expected to yield 23% and 17%, respectively. “We received positive feedback from retailers…Read more ›
USA PEARS NAMES SPROUTS PEAR RETAILER OF THE YEAR
Sprouts earns recognition for pear category strategies resulting in sales increase Download team presentation image from USA Pears Portland, Ore. (October 18, 2016) – On the show floor of the 2016 PMA Fresh Summit, USA Pears presents Sprouts Farmers Markets with the 2016 Pear Retailer of the Year award for their pear category improvements in merchandising performance and sales increase. “On behalf of nearly 1,600 fresh pear growers of Washington and Oregon,” says Kevin Moffitt Pear Bureau Northwest CEO, “we congratulate the Sprouts produce team and appreciate their effort in building a strong pear category.” Sprouts follows many…Read more ›
International Market Reps Tour Northwest Pear Orchards
Representatives from around the world get firsthand experience Portland, Ore. – (August 23, 2016) Last week during Northwest Bartlett harvest, 21 USA Pear marketing representatives from around the world toured the pear growing regions with Pear Bureau Northwest. Key representatives from Mexico, China, India, UAE, South and Central America and more watched workers hand-pick fresh pears in the orchards of Wenatchee, Wash., followed by a firsthand look at handling and production innovations directly impacting pears bound for international markets at two pear packing facilities. Washington and Oregon growers and shippers were invited to meet one-on-one with their pear industry export…Read more ›
2016 NORTHWEST FRESH PEAR CROP ESTIMATE
2016 Northwest Fresh Pear Crop Estimate Slight drop in crop expected from Washington and Oregon in 2016 PORTLAND, Ore. (June 8, 2016) – 2016 Northwest Fresh Pear Crop Estimate. Northwest pear growers are releasing fresh pear harvest projections following their annual meetings in Portland last week. Collectively, Washington’s Wenatchee and Yakima regions and Oregon’s Mid-Columbia and Medford regions estimate a fresh pear harvest of 18.7 million standard box equivalents, or 414,000 tons of fresh pears. These figures are up 2% from 2015 final harvest figures, but represent a 7% decrease from the five-year average. Warm spring weather and good pollination…Read more ›
Pear Bureau Northwest Hires Sampling & Event Coordinator
Morgan Cairns joins Pear Bureau Northwest staff PORTLAND, Ore. (March 30, 2016) – Pear Bureau Northwest is pleased to announce Morgan Cairns has joined the company as Sampling & Event Coordinator. Cairns brings diverse experience in events, foodservice, communications, and graphic design to the Pear Bureau Northwest team. Most recently, Morgan developed and implemented innovative social media strategies for clients at Expand YOUR Brand in Portland. Previous employers include Winning Mark and BRIX Tavern. “I can’t wait to sink my teeth into the Sampling & Event Coordinator position at Pear Bureau Northwest,” said Cairns. “I’m proud to join this creative…Read more ›
2016 NATIONWIDE RETAIL DISPLAY CONTEST FOR USA PEARS
PEAR BUREAU NORTHWEST ANNOUNCES 3RD ANNUAL NATIONWIDE RETAIL DISPLAY CONTEST FOR USA PEARS “Pear Up with USA Pears” contest offers over $16,000 Portland, Ore. (January 5, 2016) Pear Bureau Northwest is pleased to introduce their 3rd annual nationwide display contest open to retailers of all sizes in the U.S. and Canada beginning January 15, 2016. The “Pear Up with USA Pears” Display Contest invites retailers to build an eye-catching display of Green Anjou, Red Anjou, and Bosc pears, while including other varieties of USA Pears is encouraged. To qualify for the contest, the display must be maintained for at least…Read more ›
Adult Fresh Pear Consumers Have a Lower Body Weight than Non-Pear Consumers
New Study Finds Adult Fresh Pear Consumers Had a Lower Body Weight than Non-Pear Consumers A nationally representative analytic sample suggests that the consumption of fresh pears should be encouraged as part of an overall healthy diet PORTLAND, Ore. – December 2, 2015 – It’s National Pear Month and the perfect time to enjoy juicy, sweet pears. If that isn’t reason enough to fill your shopping basket, there’s another reason to add this fruit to your grocery list. A new study, “Fresh Pear Consumption is Associated with Better Nutrient Intake, Diet Quality, and Weight Parameters in Adults: National Health and…Read more ›
USA Pears Positioned Perfectly for Wholesome Snacking
America’s snacking obsession is about to get fresh with portable, packable, pair-able pears! PORTLAND, Ore. – October 6, 2015 – Harvest is nearing completion for the Northwest pear growers of Washington and Oregon. Over the next months, ten pear varieties will be at their peak, putting a fresh crop of Northwest-grown pears within easy reach now through next spring. As part of a multi-year campaign, Pear Bureau Northwest will position pears as a perfect choice for wholesome, simple snacking with consumer programs including sampling demos and events featuring fresh pairings with other real-food ingredients, new website content, social media campaigns,…Read more ›
Pear Bureau Northwest Names Wegmans Pear Retailer of the Year
Wegmans receives recognition for pear category performance strategies that led to sales increase Portland, Ore. (October 24, 2015) – On behalf of the 1,600 fresh pear growers of Washington and Oregon, Pear Bureau Northwest names Wegmans Food Markets the 2015 Pear Retailer of the Year for their merchandising performance and sales increase in the pear category. The award is presented at the Pear Bureau’s PMA Fresh Summit Booth on October 24, 2015. Not only does Wegmans offer all 10 varieties of pears during the year, they also implement several proven merchandising strategies to improve their sales and volume over the…Read more ›
Pear Bureau Northwest's Lynsey Kennedy Honored
AMONG PRODUCE INDUSTRY YOUNG LEADERS Trade Publication “Produce Business” Honors Kennedy in 40 Under Forty Project Portland, Ore. – October 26, 2015 – Pear Bureau Northwest, the non-profit marketing organization that represents the 1,600 pear growers of Oregon and Washington (home to 84% of the U.S. fresh pear crop), is pleased to announce that Lynsey Kennedy, the organization’s international marketing manager, is being recognized as one of the produce industry’s top young leaders. Produce Business, a key produce industry trade publication, has been recognizing exemplary young industry leadership with a special report entitled “40 Under Forty” for the past ten…Read more ›
Potential Health Benefits of Pear Consumption
Systematic Review Examines Potential Health Benefits of Pear Consumption In vitro, animal, clinical and epidemiologic studies indicate pear consumption potentially improves gut health and set the stage for further evidence of associated health benefits PORTLAND, Ore. – Oct. 19, 2015 – To explore the potential health benefits associated with pear consumption and related health outcomes, Joanne Slavin, Ph.D., R.D., professor of food science and nutrition at the University of Minnesota, St. Paul, assisted by food science graduate Holly Reiland, conducted a systematic review of studies from PubMed (database of the National Library of Medicine with citations and abstracts of biomedical…Read more ›
Pear Bureau Northwest Announces Winners in 2015 Display Contest
Pear Bureau Northwest Presented Awards to 39 Retail Produce Personnel from Across the U.S. and Canada Portland, Ore. (June 15, 2015) – Pear Bureau Northwest is pleased to announce the 39 winners of its second annual “Pear Up with USA Pears” display contest. The contest invited all retailers from across the U.S. and Canada to build an eye-catching display that features Green Anjou, Red Anjou, and Bosc pears at minimum, with inclusion of other varieties of USA Pears encouraged. To qualify for the contest, the display was required to be maintained for at least one week during the January –…Read more ›
Pear Bureau Northwest Announces Winners in 2015 Display Contest
Pear Bureau Northwest Presented Awards to 39 Retail Produce Personnel from Across the U.S. and Canada Portland, Ore. (June 15, 2015) – Pear Bureau Northwest is pleased to announce the 39 winners of its second annual “Pear Up with USA Pears” display contest. The contest invited all retailers from across the U.S. and Canada to build an eye-catching display that features Green Anjou, Red Anjou, and Bosc pears at minimum, with inclusion of other varieties of USA Pears encouraged. To qualify for the contest, the display was required to be maintained for at least one week during the January –…Read more ›
2015 Season Estimate for Northwest Fresh Pear Crop
PORTLAND, Ore. (June 9, 2015) – The annual meeting of Northwest pear growers was conducted last week in Portland, with anticipated projections on the 2015 fresh pear harvest set at nearly 20.4 million standard box equivalents which equates to approximately 451,000 tons of fresh pears. The projection is 2% higher than the five-year average, and 2% lower than last year’s crop. The estimate was collected from fresh pear growers in Wenatchee and Yakima, Washington and Mid-Columbia and Medford, Oregon growing districts. With relatively mild winter and warm spring conditions in the regions, harvest is expected to be five to seven…Read more ›
USA Pears Wins First Place for Customer Engagement Event at NAMA
The National Agri-Marketing Association (NAMA) awarded USA Pears and its agency Harvest PR & Marketing, Inc., first place honors in the customer event category for its USA Pears Pop-Up Restaurant, staged at the 2014 FEAST Portland event, the Northwest’s flagship food festival.Read more ›
New Research Investigates Potential Probiotic Benefits of a Pear-Enriched Diet
Northwest pear industry continues nutritional research investment PORTLAND, Ore. – March 31, 2015 –Pear Bureau Northwest announces the latest nutrition research results published in the March issue of Food Research International.1 The study is one of several ongoing projects funded and supported by Northwest pear growers to examine the nutritional benefits of fresh pears. Beginning in 2011, the pear growers initiated a roundtable review of existing nutrition research and began accepting proposals from academic researchers for pear exploration. New research results will continue to be presented over the coming years as the industry continues to invest in gathering pear…Read more ›
Pear Bureau Northwest Awarded 2014 Specialty Crop Block Grant
Pear Bureau Northwest was awarded $40,000 from the Oregon Department of Agriculture (ODA) and $20,000 from the Washington State Department of Agriculture (WSDA) through the 2014 Specialty Crop Block Grant.Read more ›
2014 Revised Crop Estimate Released
2014 Revised Crop Estimate ReleasedNorthwest pear growers forecast a larger sized crop from Washington and Oregon than originally anticipatedRead more ›
Fresh Pear Consumption Associated with Better Diet Quality and Lower Risk of Obesity
Fresh Pear Consumption Associated with Better Diet Quality and Lower Risk of ObesityWhen compared with non-consumers, fresh pear consumers have a better nutrition profileRead more ›
Pear Bureau Names Winner in Canadian National Culinary Student Competition
Pear Bureau Names Winner in Canadian National Culinary Student CompetitionNew Brunswick student earns highest marksRead more ›
Introducing the Pear Up with USA Pears Display Contest
Introducing the Pear Up with USA Pears Display ContestGrocers of all sizes have a chance to win $11,250 in prizesRead more ›
Ingles Named 2013 Pear Retailer of the Year
Ingles Named 2013 Pear Retailer of the YearNorthwest pear growers forecast a full-size crop from Washington and OregonRead more ›
Estimate for 2013 Northwest Pear Crop Released
Estimate for 2013 Northwest Pear Crop ReleasedNorthwest pear growers forecast a full-size crop from Washington and OregonRead more ›
Regional Finalists Named in Canadian Culinary Competition
Regional Finalists Named in Canadian Culinary CompetitionFive culinary students will face off in Toronto on April 16 for the National Grand PrizeRead more ›
USA Pears Gain Access to China
USA Pears Gain Access to ChinaChina expected to emerge as top export marketRead more ›
Pear Bureau Northwest Awarded 2012 Specialty Crop Block Grant
Pear Bureau Northwest Awarded 2012 Specialty Crop Block GrantWSDA approves $75,000 grant projectRead more ›
Northwest Fresh Pear Industry Forecasts Size of 2012 Harvest
Northwest Fresh Pear Industry Forecasts Size of 2012 HarvestGood-sized crop of excellent quality expected from Washington and OregonRead more ›
Pear Bureau Northwest Promotes Bob Koehler to Lead Regional Marketing Manager
Pear Bureau Northwest Promotes Bob Koehler to Lead Regional Marketing ManagerIndustry veteran to develop national marketing strategiesRead more ›
USA Pears Names Grand Prize Winner in Canadian Culinary Student Recipe Competition
USA Pears Names Grand Prize Winner in Canadian Culinary Student Recipe CompetitionStudent from BC wins top honorsRead more ›
This Holiday Season, The Time is Ripe for Pears
This Holiday Season, The Time is Ripe for PearsNational Pear Month celebrates the versatility of pearsRead more ›
Fulfill MyPlate Guidelines with USA Pears
Fulfill MyPlate Guidelines with USA PearsIns-pear-ation to meet MyPlate guidelinesRead more ›
White Fleshed Fruits and Vegetables Lower Stroke Risk
White Fleshed Fruits and Vegetables Lower Stroke RiskA pear a day could keep strokes awayRead more ›
Pear Bureau Helps Lead MyPlate Promotion Efforts
Pear Bureau Helps Lead MyPlate Promotion EffortsPear Bureau named USDA National Strategic PartnerRead more ›
Kevin Moffitt Appointed to Lead World Apple and Pear Association
Kevin Moffitt Appointed to Lead World Apple and Pear AssociationMoffitt steps in for two-year termRead more ›
Pear Bureau and Schoolmenu.com Share School Nutrition Information
Pear Bureau and Schoolmenu.com Share School Nutrition InformationPear Bureau Northwest promotes child nutrition with Schoolmenu.comRead more ›
Pear Bureau Northwest Releases Fresh Pear Crop Estimates for 2010-2011 Season
Pear Bureau Northwest Releases Fresh Pear Crop Estimates for 2010-2011 SeasonThe forthcoming pear harvest’s yield is estimated to be in line with five-year averageRead more ›
USA Pears Names Winner of Nationwide Culinary Student Contest
USA Pears Names Winner of Nationwide Culinary Student ContestThree student finalists dished up their pear recipes for judges at Le Cordon Bleu College of Culinary Arts in Portland, Ore.Read more ›
Kevin Moffitt Appointed Chairman of US Agricultural Export Development Council
Kevin Moffitt Appointed Chairman of US Agricultural Export Development CouncilPear Bureau Northwest President and CEO will bridge communication between organization members and government decision-makersRead more ›
USA Pears Gives Fans a Chance to Meet Pop Band Honor Society in Hollywood
USA Pears Gives Fans a Chance to Meet Pop Band Honor Society in HollywoodExciting partnership offers fans an opportunity to win a trip for four to Hollywood to meet Honor Society!Read more ›
Northwest Fresh Pear Crop Estimates Released for 2009 Season
Northwest Fresh Pear Crop Estimates Released for 2009 SeasonInitial Estimates Point to Above Average-Sized Crop from Oregon and WashingtonRead more ›
Pear Bureau Northwest President Named Produce Industry Top 25 Leader
Pear Bureau Northwest President Named Produce Industry Top 25 LeaderProduce industry trade publication "The Packer" honors Kevin Moffitt for exceptional leadershipRead more ›