New videos offer simple pear handling tips for school foodservice professionals. Videos are available for viewing here. PORTLAND, Ore. – July 30, 2019 – With the 2019-20 pear season season just around the corner, Pear Bureau Northwest (PBNW) is ramping up its outreach to foodservice professionals. One of the newest initiatives is a series of tutorial videos aimed at providing pear ripening, serving, and nutritional tips to professionals in schools. The videos are part of PBNW’s continued efforts to create new and exciting pear content, extending into the foodservice area. Across four short videos, viewers are able to learn about…

PBNW partners with Whisk to make 400+ pear recipes available for online shopping PORTLAND, Ore. – July 18, 2019 – As part of several innovative tactics being implemented for the 2019-20 Northwest pear season, Pear Bureau Northwest has officially launched technology on its consumer website to make its pear recipes shoppable to consumers. The tool allows visitors to the USAPears.org website to purchase ingredients from the online retailer of their choice directly from the recipe page, making for a seamless and efficient pear-purchasing experience. To implement this unique technology, Pear Bureau Northwest has teamed up with Whisk, a platform that…

PORTLAND, Ore. – June 13, 2019 – On Thursday, May 30th, the pear industry elected new officers during their annual meeting in Portland, OR. With the full confidence of the marketing organization, the newly elected officers to the Pear Bureau Northwest (PBNW) will lead the board, and the newly elected officers to the Fresh Pear Committee (FPC) will lead the committee in accordance with Marketing Order 927: Pears Grown in Oregon and Washington. In the position of Chair will be Mike Taylor of Wenatchee, WA, with Scott Martinez of Medford, OR elected as 1st Vice Chair. In 2nd and 3rd…

Organization will spotlight pear nutrition at SXSW Wellness Expo March 9-10 PORTLAND, Ore. – February 27, 2019 – This year, USA Pears is excited to be a part of the SXSW Conference and Festival in Austin, Texas. 2019 marks the first time the organization has had a presence at the event, which attracts half a million people to Austin every March to learn, network, and experience culture. USA Pears will have a booth at the Wellness Expo, which takes place March 9-10 at the Palmer Events Center. The event will be attended by thousands of people from the health and…

Health-focused promotions planned for winter and spring PORTLAND, Ore. – January 30, 2019 – During the month of February and throughout the springtime, Pear Bureau Northwest (PBNW) is focusing promotional efforts on the importance of maintaining a nutritious diet and healthy lifestyle. The efforts will take a multi-channel approach through retailer demos and displays, targeted digital ad campaigns, and editorial and social media with a synchronized message highlighting the flavor, versatility and nutritional benefits of pears. The promotions will be customizable for retailers in the U.S. and Canada. February is American Heart Month and March is National Nutrition Month, and PBNW…

American Heart Association® confirms all 10 varieties of USA Pears Heart-Check Certified PORTLAND, Ore. – December 13, 2018 – Following a successful introduction of the Red Anjou, Bosc and Bartlett pears over the last few years, Pear Bureau Northwest is announcing the expansion of American Heart Association’s Heart-Healthy branding to all of the 10 varieties of pears from the Northwest. “We have received positive feedback from retailers and nutritionists throughout the industry since launching the Heart-Healthy certification of Anjou, Barlett and Bosc pears, and we are pleased to expand the program to all of the varieties available under the USA…

Angela Daniels joins Pear Bureau Northwest staff PORTLAND, Ore. (November 6, 2018) – Pear Bureau Northwest (PBNW) is pleased to announce Angela Daniels has joined the company as Event Coordinator. Daniels brings diverse experience in events, communications, and marketing to the PBNW team. Most recently, Angela spent four years working with Rit Dye to refresh their brand image. She was responsible for social media, creative development, and project management. “I am looking forward to sharing my passion for connecting consumers to products they love and I can’t think of a better product than fresh, nutritious pears. I love the beauty…

PORTLAND, Ore. (October 16, 2018) – Through research commissioned by Pear Bureau Northwest, it is known that the consumers buying 74 percent of USA Pears are 25 to 45 years old, with the majority under 34. According to a 2014 Usage and Attitude Study conducted by Fusion Marketing, the majority of consumers want to eat pears within 1 to 3 days of bringing them home. One cornerstone of the organization’s efforts to satisfy the consumer desire for tasty fruit soon after purchase is through a conditioned pear program that can get consistent, riper fruit on the shelves of retailers. Throughout the 2018-19 season, Pear Bureau…

Unique story of the pear industry told through new video series.  PORTLAND, Ore. (October 2, 2018) – The 2018 harvest of Northwest grown pears, hand-picked and hand-packed with care by Pacific Northwest growers, is estimated to yield more than 20 million standard boxes (average 44 lbs per box) of pears from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts. This year’s crop is also abundant in clean, beautiful fruit, which is due in large part to the hard work of the pear growers and their staff. As part of Pear Bureau Northwest’s continued efforts to create new…