USA PEARS CREATES A MOVEMENT AROUND HEALTHY HABITS WITH LARGEST #WHATSINYOURFRUITBOWL CAMPAIGN, TO DATE

Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. – February 20, 2020 – To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31, and this year is set to be the largest, most multi-faceted initiative yet. According to research, habits are more likely to be formed when there is a consistent cue. The simple and ubiquitous presence of a fruit bowl…