PORTLAND, Ore. (October 16, 2018) – Through research commissioned by Pear Bureau Northwest, it is known that the consumers buying 74 percent of USA Pears are 25 to 45 years old, with the majority under 34. According to a 2014 Usage and Attitude Study conducted by Fusion Marketing, the majority of consumers want to eat pears within 1 to 3 days of bringing them home. One cornerstone of the organization’s efforts to satisfy the consumer desire for tasty fruit soon after purchase is through a conditioned pear program that can get consistent, riper fruit on the shelves of retailers. Throughout the 2018-19 season, Pear Bureau…

Unique story of the pear industry told through new video series.  PORTLAND, Ore. (October 2, 2018) – The 2018 harvest of Northwest grown pears, hand-picked and hand-packed with care by Pacific Northwest growers, is estimated to yield more than 20 million standard boxes (average 44 lbs per box) of pears from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts. This year’s crop is also abundant in clean, beautiful fruit, which is due in large part to the hard work of the pear growers and their staff. As part of Pear Bureau Northwest’s continued efforts to create new…